Learn at your own convenience
|1 FEB 2021 - 11 APR 2021
Live online learning & Discussion once a week
|50 Hours of Learning
10 weeks of study - 5 hours per week
All inclusive price
Course offered in English
Upon successful completion of this course, you will be able to:
- Explain the meaning, history and development of global gastronomic tourism
- Understand the broad socio-economic, political, environmental, cultural, commercial and ethical factors shaping gastronomic tourism
- Apply this knowledge in professional and/or personal practice
- Act on opportunities for business recovery as global travel restrictions ease.
This course facilitates the development of participants’ knowledge and encourages further study in this complex yet fascinating field and is designed to introduce participants to the varieties, contexts and issues involving our food chain. Through discussions, it allows participants to develop an informed view of a number of issues, and opportunities for both tourists and experience providers into the future.
Who is this course for?
Ideal for individuals wanting to develop specialist knowledge of gastronomic tourism for a current position held, or to meet future career aspirations in sectors such as tourism, communications, business, marketing, consultancy, management, entrepreneurship, public relations & events.
Instructor - Lynelle Scott-Aitken
Lynelle Scott-Aitken is a qualified chef, holds a BA in Literature/Religious Studies, an MA in Communication and is keen to embark on her PhD in ethics. She has taught at tertiary level since 2014 and worked in publishing for two decades both as a general writer and specialist food and travel writer who spent a decade researching, travelling to and reporting on gastronomic tourism destinations in Australia and internationally. She has been published extensively at Bauer (ACP), Fairfax/Nine, Federal Publishing, Murdoch, Universal and others, is the author three food books (one translated into French, German and Czech), and has held roles across print, digital and social as writer, sub-editor, chief sub-editor, food editor, deputy editor, managing editor and group editor.
Lynelle has won awards for writing, judged at the World Food Media Awards and the Royal Agricultural Society for many years and is a past convener of the Symposium of Australian Gastronomy. She enjoys teaching and learning about gastronomy, gastronomic tourism and applied ethics.
Tourism, communications, business, marketing, consultancy, management, entrepreneurship, public relations, events, industry innovation, regional development, food writer/blogger.
Here is the course outline:
Introduction to Gastronomic Tourism
1 hr, 51 min
Meet Lynelle Scott-Aitken, your instructor. In this lesson, Lynelle introduces you to gastronomic tourism and defines its terms, history and socio-cultural context.
The Experience Economy
1 hr, 23 min
Exploring the essential ingredients for turning a place into a destination
Trends & Influences
1 hr, 23 min
Understand the macro and micro influences on the development and growth of global food tourism
1 hr, 28 min
Who are they and what do they really want? Explore the motivations and behaviours of food tourists.
Providers & Innovators in Food Tourism
1 hr, 18 min
Learn from global producers and providers who offer exemplary experiences to customers.
Destination Marketing & Development
1 hr, 21 min
How to sell places, identities and experiences to an increasingly discerning customer.
Regulatory, Legislative & Policy Considerations
1 hr, 28 min
Identify stakeholders and think about the generic formal frameworks that shape food tourism experiences.
Impact on Environment, Culture & Society
1 hr, 31 min
Critically evaluate the socio-cultural and environmental effects of gastronomic tourism.
The Digital Revolution & Gastronomic Tourism
1 hr, 26 min
How the rise of social media and the shift toward automation provide both pressures and opportunities.
Future Directions & Ethical Considerations
Use research, planning and consideration of all stakeholders to ensure a sustainable future for the industry.
The following certificates are awarded when the course is completed:
|Certificate of Completion|
|Statement of Results|